OUR MISSION:
To help clients achieve their goals through unforgettable experiences.
We collaborate with clients to identify which marketing and planning efforts will make the biggest impact toward their goals.
We create beautiful, custom events, experiences and campaigns that propel brands forward.
OUR CORE VALUES
COLLABORATION
We believe in the power of teamwork. Through open communication and shared efforts, we foster an environment where diverse perspectives come together to create innovative solutions and achieve common goals.
CUSTOMER COMMITMENT
Our dedication to our customers is unwavering. We prioritize understanding their needs, delivering exceptional service, and building lasting relationships. Customer satisfaction is at the heart of everything we do.
INNOVATION
Embracing change and creativity, we strive for continuous improvement. We encourage fresh ideas, embrace emerging technologies, and challenge the status quo. Innovation is the driving force behind our ability to adapt and excel in the forever changing business landscape.
INTEGRITY
We uphold the highest ethical standards in all our actions. Trust and transparency form the foundation of our relationships, both within the team and with our clients. We are committed to honesty, fairness, and accountability in everything we do.
OUTCOMES
We are results driven. We focus on delivering tangible and meaningful outcomes for our clients. Whether it’s achieving specific goals, driving growth, or creating value, we measure our success by the goals we set in every project.
“We’re known to clients as activators. Nothing gets us more enthused than planning for your success, setting the benchmarks, and making it happen.”
— EGYPT GRAHAM, FOUNDER & CEO
GET TO KNOW Egypt
FOUNDER & CEO OF PLANNING 2 PERFECTION
With more than 2 decades in the industry, Egypt Graham has established herself as a well sought after planner with a knack for problem solving and getting the job done. She founded Planning 2 Perfection in 2007 after observing a critical gap between event production and business strategy.
Egypt recognized that even the most beautiful, well executed events needed to be in alignment with the mission of the sponsoring company or organization and making sure that happens is one of her main goals.
Planning 2 Perfection not only focuses on creating outstanding events, but positively impacting the bottom line of clients to ensure they gain a tangible return on their investment as a direct result of working with P2P.
With notable clients such as The Malcom Jenkins Foundation, PECO, The Philadelphia Tribune and United Way of Greater Philadelphia and Southern New Jersey in the Planning 2 Perfection portfolio, the results speak for themselves.
Egypt holds a BS in Business Marketing from West Chester University, and an MBA in Management and Leadership from Rosemont College. As an adjunct Marketing and Entrepreneurship professor at St. Joseph‘s University, she ignites passion in budding planners and provides real time experiences for her students. She also serves as board member of Valley Youth House and member of the 12 days of Christmas Philadelphia Chapter.
MEET THE Team
CHERYL POLLARD
Senior Planner
LAURA HUBBARD
Senior Planner
Laura Hubbard is a Marketing Event Manager and Digital Event Strategist with over 19 years of combined experience in event marketing, project management, campaign development, digital design, public relations, executive management, and creative services in the financial services, technology, retail, and telecommunications industries. She specializes in personalizing diverse events for each client and handling unique event situations with grace. Her signature is creative, and tasteful designs with incredible attention to detail and a structured + logistical event flow founded on transparency and communication. Laura is a foodie who loves painting, singing, traveling, yoga, interior design, and spending time with family.
MICHELLE WILLIAMSON
Event Planner & Communications
LATOYA CHANDLER
Special Projects
ANTONIA WROTEN
Administrative & Events Assistant
Explore OUR RECENT PROJECTS
Once Upon A Preemie Inc. Health Equity Conference
Once Upon A Preemie, Inc. Health Equity Conference ABOUT THE EVENT Once Upon A Preemie Inc (OUAP)., is a non-profit organization that brings awareness of the challenges faced in the NICU by families of color. P2P partnered with OUAP to create a transformative...
Children’s Scholarship Fund of Philadelphia Dinner Gala
Children's Scholarship Fund of Philadelphia Gala ABOUT THE EVENT The Children’s Scholarship Fund of Philadelphia is a non-profit organization that provides scholarships to low-income scholars to attend high quality, private schools of their choice. The high-end...
Voices Underground Juneteenth Festival
Voices Underground Juneteenth Festival ABOUT THE EVENT Voices Underground (VU) is a non-profit organization that aims to bring forth racial healing through the use of storytelling, scholarly research, and creative partnerships. The event was a three-day festival...